Artificial intelligence (AI) & Analytics in the Automotive Industry

Artificial intelligence in any industrial sector is a holy grail based on several advantages. For example, in conjunction with analytics, there are seamless improvements in the manufacturing process in any part and product manufacturing industry. Furthermore, both terms are important in the seamless accumulation and data analysis, which can improve the manufacturing process.

AI and analytics both have importance in several phases of automotive car and car part manufacturing. This article will introduce their importance so that they can help anybody, especially if you are a precision parts manufacturerOpens in a new tab..

Artificial intelligence (AI) and Analytics in Automotive Marketing

AI and analytics play an important role in marketing cars and car parts as they make the process seamless for customers. Car part manufacturers and marketers can use analytics to examine their targeted customer’s characteristics. These characteristics include skills, insurance, past vehicle purchases, etc. Also, they can examine other attributes related to the customer, such as its demographics, to create a marketing campaign that personally targets such a customer. For example, cars suitable for off-road purposes should be pushed to people living on rough terrains.

Furthermore, car dealerships can use AI and analytics to find the best location to maximize customer retention and sales. With an AI-enabled marketing system, the marketer can analyze and use the available data to recommend a car that suits the consumer’s experience, capital, etc. Aside from that, the process requires gathering high-volume data sets that AI can analyze so automotive manufacturers can stay competitive.

Online Artificial Intelligence (AI)

Online Artificial Intelligence has been applicable in different sectors of the world for communicating with people. This AI converse with people picking keywords from their chats (although more sophisticated AI can do much more). Online AI is an important part of the marketing section of the automotive industry. In the new age, customers want to be attended to 24/7. However, there is a limit on the level of human assistance possible.

With an online AI, you can easily answer customer questions and help them navigate/achieve a project. Aside from acting as a chatbot, AI enhances automation, especially in the after-sales. For example, it is easy for customers to check for their eligibility for an aftersales online before talking to a human sales rep on how to go about the application. In sophisticated AI, it is also possible to act as the salesperson

Customer Analytics

The automotive industry also relies on data regarding the behavior of consumers, preferences, locations, etc., in relation to cars and car parts.

Analytics is important in the automotive industry as it enables an understanding of how customers behave with a particular product. As a result, it is possible to categorize the customers and distribute them to groups where they can be reached and attended to effectively. For example, after customer analytics, you can effectively send personalized offers to customers. Furthermore, you can further collect data for integrated cross-channel promotion.

Analytics can also help get information about the part purchasing process so that there can be introduction of means to rectify the issue. As a result, you can stay ahead of the competition by understanding what the customer wants at every stage. 

Part Production

Artificial intelligence plays a huge role in manufacturing in many ways. Its use in producing cars can reduce the chances of errors during production, lowering the cost of mistakes during production.

AI-enabled computer modeling can allow automotive engineers to create car parts and models that perfectly mirror every aspect of the vehicle design. Furthermore, it allows them to test such products under realistic and dynamic scenarios before production begins. AI-enabled vehicular testing is less costly and time-consuming than traditional testing, and it aids in the identification of problems and allows you to play out and read several scenarios.

The degree of the need for AI depends on the sophistication of cars with autonomous and semi-autonomous making use of it to ensure safety. Furthermore, analytics helps in predictive maintenance and, in connection with AI, alerts the owner of any problem due to its use.

Incorporating AI in automotive parts manufacturing factories can make part production more efficient and easier. With detecting errors during production, customers won’t be able to access bad products.

Research and Development

Analytics is important in the automotive industry’s research and development stage. It provides the manufacturer with what the customer wants, a drop in the number of customers due to competition as per other company products, performing/underperforming products, and the viability of the current idea in development.

Incorporating and integrating analytics into research and development can help increase the process’s effectiveness and should be well-targeted by any precision parts manufacturer.

Autonomous driving

Artificial intelligence is an important part of an automotive car. It can manage communication with other cars and interact with the environment using sensors to determine the right action.

Here analytics is also important as the car collects data from other cars and the environment. For example, data include congestion and obstruction, which can modify the driving process. This is possible as artificial intelligence became more efficient due to the introduction of the 5G network, which aids in the fast collection and sharing of essential data.

AI allows you to know and improve the condition of the automotive car and report and plan any maintenance. Also, artificial intelligence can help monitor the driver and deliver a condition suitable for the driver when not active. For example, it can monitor and analyze the driver to know the right temperature, playlist, and destination, making travelling more enjoyable and intuitive. With better sophistication in partnering with software businesses, it is possible to create an AI automotive car that can engage and deliver personalized user experiences.

Predictive maintenance

Artificial intelligence will store data collected from the sensors of cars. On analysis, such data are suitable for predictive maintenance, i.e., predicting when a car will need maintenance. As a result, you can easily schedule maintenance and reduce the chance of a problem occurring during driving.


Artificial intelligence can also help improve a car’s efficiency in several ways. For example, it can adjust car engines, thereby improving fuel efficiency and reducing carbon emission emissions


Artificial intelligence has several benefits in the automotive industry spanning from the production to the marketing stage. The incorporation of AI and analytics can improve the efficiency, safety, and performance of the car and the production and aids in achieving premium customer satisfaction

Artificial intelligence and analytics are an important part of autonomous cars and predictive maintenance, making them increasingly important in the industry. Analytics can help in the use of data so that they can deliver the best car part and driving experience to their customers. 


Hello Everyone! We, Rituparna Guha & Firan Mondal, are delighted to present our Mechanical Engineering articles. We will capture all types of articles and try to explain in the simplest way with a lot of diagrams! Happy Reading....

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts